Racing straight out of the 1980s, the gel-lyte series set the standard for lightweight running shoes. Three generations on, the gel-lyte iii has evolved, while still keeping its colour-blocking bold style and running-shoe good looks. Get the best of both worlds, with unique style and performance. These are sneakers that will keep up with your hectic lifestyle, while still making you look good. Feel the comfort with gel cushioning and a split tongue that defines this shoe. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.