Adopting the same classic split-tongue construction as the gel-lyte iii, the gel-lyte speed returns with the same distinguishing og features as it did in 1993, but with an assortment of new and improved materials, such as synthetic suedes blocked by premium leathers, as well as unique nylon and mesh overlay constructions. The silhouette also features a signature gel cushioned midsole for premium comfort and heel support. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.