As part of the new ASICS tiger gold collection for 2015, the gel-lyte iii utilizes a combination of premium materials, ranging from classic leather and mesh upper overlays to elite waterproof suede constructions. Reinforcing the sock liner and heel-collar are traditional neoprene fabrics for greater padding and comfort, while the distinctive split-tongue aids to prevent typical side-to-side tongue movement. Finishing off the heritage favorite is the iconic crisp white gel cushioned midsole that ensures a consistent and luxury fit. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.