Run Longer in the GEL-Fortify Designed for the heavy hitters, the ASICS GEL-Fortify is calling its shot by offering the very best in cushioning, support and comfort to severe overpronators. Now those with bigger feet have a chance to get in on the action, as the upper is constructed with Maximum Support and BioMorphic Fit, giving those with thicker and heavier feet more foot freedom. The ComforDry X-40 sockliner and new FluidRide midsole, not only offer the classic GEL cushioning as the other popular ASICS footwear, but it also provides that same technology for the severe overpronators. Benefits of the GEL-Fortify Perfect distance shoe for moderate/severe overpronators. Intense stability and support. Attentuates needs of athletes with higher volume feet/orthotics. Read more Tech: What's Inside the GEL-Fortify? Rearfoot and Forefoot GEL Cushioning: ASICS GEL-Cushioning provides the ultimate in shock absorption - easing the blow of every step upon impact. Impact Guidance System (I.G.S.): Links the Guidance Line and Trustic System componentry to enhance the natural gait from heel strike to toe-off, providing a truer and stable path. Dynamic DuoMax Support System: Improving on the incredible and dependable support of DuoMax, Dyanmic Duomax, increases stability and support while reducing overall weight. Read more ASICS: History and Heritage After the second world war, ASICS founder Kihachiro Onitsuka observed children wandering the streets barefoot, and decided to help the youth of his country. By promoting the values of Sport, and providing them with high quality athletic shoes to help them perform their best, he believed he could help the children of Japan build a better future with the philosophy of Anima Sana In Corpore Sano: “A Sound Mind in a Sound Body.” In 1949, Onitsuka Co. was born, and soon after, the first ever footwear was released from the fledgling brand: a basketball shoe called the “Tiger.” In the years that followed, Onitsuka Co. (re-named “ASICS” in 1977) designed a myriad of scientifically sound, sport-specific shoes for athletes. Mr. Onitsuka’s emphasis on the spirit of Sport and a focus on the needs of the athlete continue today with ASICS, Onitsuka Tiger, And ASICS Tiger shoes, clothing, and accessories. Our dedication to never stop bettering our best reflects our desire to help you, the athlete, to always Better Your Best. Read more