The new gel-kayano® 23 shoe features our dynamic duomax® support system, set at an angle to support and engage the foot only when required. With improved fit, the new shape not only holds your heel better, it holds the entire foot better while providing superior toe spring. Convergence gel® technology and flytefoam™ technology make the new lighter-weight, innovation in the gel-kayano® family our greatest adaption yet. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.