Ever since its reawakening, the gel-lyte™ v GEL-Lyte V-M has become one of the most sought after heritage runners in the ASICS® lineup. Aside from the famous gel® technology incorporated into the sole, this shoe is known for a list of subtle, yet appreciable features. One of the main characteristics is its neoprene sock liner that provides your feet with enhanced ankle support and a snug, yet comfortable sock-like fit. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.